The OMEGA Seamaster 300M James Bond 50th Anniversary Edition celebrates five decades of the world’s most enduring watch and cinema partnership, marking the golden anniversary of 007’s silver screen debut in Dr. No. Limited to 11,007 pieces worldwide, this exceptional timepiece features a distinctive black dial decorated with repeating James Bond 007 logos in a diagonal pattern, creating subtle texture that reveals itself under different lighting conditions. The 41mm stainless steel case houses the Co-Axial Calibre 2507, featuring a specially decorated rotor visible through the unique gun-barrel design caseback.
This commemorative Seamaster 300M combines all the professional diving features that made it suitable for Her Majesty’s Secret Service with exclusive design elements celebrating Bond’s cinematic legacy. The black ceramic unidirectional bezel provides essential dive timing functionality, while the helium escape valve at 10 o’clock ensures saturation diving capability. The stainless steel bracelet with foldover clasp and diver extension maintains the robust construction expected from OMEGA’s maritime collection, creating a timepiece that serves equally well for underwater missions or black tie casino encounters.
Condition: Excellent condition
Includes: Complete box set
Guarantee: Original warranty dated 2012
Shipping: Free UK delivery
Edition: Limited to 11,007 pieces worldwide
The partnership between OMEGA and James Bond represents one of cinema’s longest running and most successful product placements, beginning with Pierce Brosnan’s debut as 007 in GoldenEye (1995). The choice of Seamaster reflected costume designer Lindy Hemming’s vision of Bond as a naval commander who would naturally choose a robust diving watch. This decision revitalised both the Seamaster 300M collection and OMEGA’s global presence, creating an association that has continued through every subsequent Bond film.
The 50th anniversary in 2012 marked not just five decades of Bond films but also celebrated OMEGA’s role in modernising 007’s image for contemporary audiences. While earlier films featured various watch brands, the consistency of the OMEGA partnership from Brosnan through Daniel Craig created a definitive modern Bond aesthetic. The Seamaster became as integral to Bond’s character as his Aston Martin, representing the evolution from Cold War spy to 21st century action hero.
This limited edition captures the essence of that partnership through thoughtful design details that avoid gimmickry while celebrating the anniversary. The repeating 007 pattern creates texture without overwhelming the dial’s functionality, while the gun-barrel caseback provides a hidden surprise for owners. The production number of 11,007 pieces cleverly references both the anniversary and Bond’s code number, creating additional collecting appeal that has proven prescient as values continue appreciating.
The James Bond 50th Anniversary Edition incorporates multiple exclusive features that distinguish it from regular production Seamaster 300M watches while maintaining the professional dive watch functionality. The most obvious difference is the dial’s repeating 007 logo pattern, subtly applied to create texture without compromising legibility. This pattern appears almost solid black in low light but reveals the anniversary theme under direct illumination, demonstrating thoughtful execution that respects the watch’s tool watch heritage.
The gun-barrel caseback represents another anniversary exclusive feature, transforming the traditional seahorse logo area into an iconic Bond film opening sequence. The visible movement includes a “bullet” decorated rotor that spins within the gun-barrel design, creating kinetic interest when viewing the movement. Additional anniversary touches include the red “50” on the bezel and special packaging, while the limited production of 11,007 pieces ensures exclusivity compared to unlimited standard models.
The James Bond 50th Anniversary Seamaster 300M has demonstrated strong appreciation since its 2012 release, significantly outperforming standard Seamaster 300M models and many other OMEGA limited editions. Initial retail pricing positioned it moderately above regular production models, but secondary market values have increased substantially as the edition sold through and collectors recognised its significance. The combination of reasonable production numbers (not too limited to be unobtainable, not too common to lack exclusivity) and genuine commemorative importance created ideal conditions for appreciation.
Market performance benefits from multiple demand drivers: Bond collectors seeking official merchandise, OMEGA enthusiasts collecting significant limited editions, and watch investors recognising demonstrated appreciation patterns. The complete box set documentation becomes increasingly important as pristine examples become scarcer, with significant value differences between complete sets and watch only examples. The 2012 production date now provides over a decade of proven appreciation history, suggesting continued collector interest as the edition ages into vintage status.
The Co-Axial escapement represents OMEGA’s most significant technical innovation, fundamentally re-imagining the mechanical principles that govern watch accuracy and longevity. Developed by master watchmaker George Daniels and industrialised by OMEGA, this escapement reduces sliding friction between components compared to traditional lever escapements. This friction reduction translates to more stable timekeeping over extended periods and significantly longer intervals between required servicing.
For the James Bond 50th Anniversary edition, the Co-Axial technology reinforces the watch’s position as a genuine advancement rather than mere commemorative decoration. The Calibre 2507 combines this advanced escapement with chronometer certification, ensuring laboratory verified performance that exceeds standard mechanical watch expectations. The practical benefits include maintaining accuracy between service intervals that would see traditional movements deteriorating, making this anniversary piece a reliable daily wearer rather than safe queen.
The production limit of 11,007 pieces represents clever wordplay that enhances the edition’s collecting appeal while ensuring reasonable availability for interested buyers. The number combines “11” with “007” to simultaneously reference the limited edition status and Bond’s iconic code number, creating a memorable production figure that resonates with collectors. This quantity strikes an optimal balance large enough to satisfy global demand without immediate sellout, yet limited enough to ensure long term scarcity.
From a market perspective, 11,007 pieces positions this edition ideally for appreciation potential. Ultra limited editions of a few hundred pieces often price out genuine enthusiasts while creating artificial scarcity, whereas unlimited special editions lack exclusivity. The chosen number allowed OMEGA to offer the anniversary model through their global boutique network while ensuring eventual sellthrough, creating the scarcity necessary for secondary market appreciation without alienating customers through impossible availability.
The black ceramic bezel insert represents a significant upgrade over aluminium bezels used in earlier Seamaster generations, providing virtually scratch proof durability that maintains appearance indefinitely. Ceramic offers approximately 1,250 Vickers hardness compared to aluminium’s 15-20, meaning daily wear incidents that would mark traditional bezels leave ceramic completely unaffected. This durability proves particularly valuable for anniversary editions where maintaining pristine condition enhances long term value.
The ceramic material also provides permanent colour stability, with the deep black tone extending throughout the material rather than existing as surface treatment. The engraved numerals filled with Super-LumiNova maintain visibility without the fading or discolouration that affects painted aluminium bezels over time. For diving use, ceramic’s hardness ensures the bezel action remains smooth despite sand or salt exposure that might damage softer materials, maintaining both functionality and appearance through demanding use.
For any purchases online, we offer a 14 day refund as long as they are returned exactly as sold. Any purchases in person are final.
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