£850.00
In stock
The Studio Underd0g Guacam0le Gen3 Limited Edition represents a playful yet sophisticated response to the world of watch homages, turning the tables on copycats with wit and exceptional craftsmanship. Released during a limited 9-hour window on May 8, 2025, this striking chronograph showcases the British microbrand’s ability to combine humour with serious horological execution.
Featuring a vibrant green dial inspired by the beloved avocado-based dip, this 38.5mm chronograph houses the reliable Seagull ST-1901B manual-winding movement. The satin sandblasted base dial with coarse dégradé top-dial creates remarkable depth, while the Italian Epsom leather strap in matching green completes this bold statement piece. Assembled entirely in Great Britain, this limited edition demonstrates that independent watchmaking can be both technically accomplished and refreshingly irreverent.
Condition: Unworn condition
Includes: Complete box set with papers
Warranty: Dated 2025
Shipping: Free UK delivery
Studio Underd0g emerged as a fresh voice in British independent watchmaking, combining playful design with serious horological execution. The Guacam0le represents a particularly clever moment in the brand’s history, a response to being copied by creating “The Unoriginals” collection. After discovering their designs had been homaged by brands producing knock-offs, Studio Underd0g decided to “pull an uno reverse card” and create their own playful interpretation.
Released exclusively during a 9-hour window on May 8, 2025, the Guacam0le demonstrates the brand’s commitment to limited production and community engagement. By assembling watches in Great Britain and undergoing full quality control inspection before shipping, Studio Underd0g ensures each piece meets exacting standards while maintaining the personality and charm that defines independent watchmaking at its best.
In January 2024, Studio Underd0g discovered they had been “homaged” by a brand producing copies of their designs with amusing names like “New PX1717 Watch of Mens Modify ST1902 Watermelon Dial.” Rather than pursuing legal action, Studio Underd0g consulted their community and decided to respond creatively by “homaging the homage,” creating The Unoriginals collection as a witty commentary on the replica watch industry.
This approach demonstrates the brand’s confidence and humour, turning what could have been a frustrating situation into an opportunity for creative expression. The Guacam0le, along with its sibling Av0cado, represents independent watchmaking’s ability to respond to challenges with innovation rather than litigation, creating genuinely desirable pieces that celebrate originality through playful subversion.
The Guacam0le was available exclusively during a 9-hour window on May 8, 2025, from 3 pm to midnight BST. This unique approach to limited editions means production numbers were determined entirely by demand during this period rather than arbitrary limits. Once the window closed, no additional pieces would ever be produced, creating natural scarcity based on real collector interest.
The first 800 orders were scheduled for May 2025 delivery, demonstrating Studio Underd0g’s commitment to rapid fulfilment despite being a small independent brand. This production model rewards decisive collectors while ensuring each piece remains part of a genuinely limited run, adding to the watch’s collectability and storytelling value.
The Seagull ST-1901B represents exceptional value in mechanical chronograph movements, being one of the few affordable column-wheel chronographs available. Based on the Venus 175 design from the 1950s, this manual-winding movement offers traditional chronograph architecture with proven reliability. The column wheel provides smooth pusher action and precise chronograph engagement, features typically found in much more expensive calibres.
For Studio Underd0g, this movement choice allows them to offer genuine mechanical chronograph functionality at an accessible price point while maintaining quality. The 45-hour power reserve and -10/+15 seconds daily accuracy represent honest, practical performance. By choosing this movement, Studio Underd0g demonstrates that serious watchmaking doesn’t always require in-house movements or Swiss certification.
Studio Underd0g watches undergo complete assembly in Great Britain, with each piece receiving full independent quality control inspection before shipping. This isn’t simply final assembly but includes demagnetisation, accuracy testing, rate review for three positions, and comprehensive regulation. A detailed report card accompanies each watch, documenting its individual performance characteristics.
This British assembly represents more than geographic designation, it ensures each watch meets exacting standards while supporting local watchmaking expertise. The hands-on approach allows Studio Underd0g to maintain quality control typically associated with much larger brands while adding the personal touch that defines independent watchmaking. For collectors, this means receiving a watch that’s been individually tested and regulated rather than mass-produced.
The bold green dial challenges conventional wisdom about watch colours, demonstrating that serious horology doesn’t require conservative aesthetics. The sophisticated execution, satin sandblasted base with coarse dégradé top layer, creates depth and visual interest that elevates the playful colour choice. This technical approach to dial finishing shows that vibrant colours can coexist with quality craftsmanship.
For collectors, the Guacam0le offers something genuinely different in a market saturated with black, blue, and white dials. The colour choice reflects confidence and personality while the technical specifications, sapphire crystal, Super-LumiNova C3, column-wheel chronograph, ensure the watch performs as impressively as it looks. This balance between playfulness and performance defines Studio Underd0g’s approach to modern independent watchmaking.
For any purchases online, we offer a 14 day refund as long as they are returned exactly as sold. Any purchases in person are final.
Unless explicitly stated, all product images and videos are of the timepiece advertised and no stock images are used. All images and videos on this webpage are copyright of MVS Watches and copying, downloading or using elsewhere without prior consent is strictly prohibited.
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